What is Choose What You Pay?
WHAT IS IT?
Choose What You Pay is our bi-annual event. Although we have a core set of styles and colours that we run year on year, we also develop new styles and colours each season to keep things interesting! We select any styles and colours from the previous season that we aren't continuing and allow you to choose the price you would like to pay!
WHY DO WE
We pride ourselves on giving our customers timeless cashmere pieces at a fair price point first time. No constant sales and mark downs. We also buy based on demand, meaning our sell through each season is currently 90%. 65% of our styles and colours are also core pieces we run year on year. All of this means that we are only left with a very small amount of inventory in colours and styles that we decide not to continue.